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This paper focuses on audiovisual commercial. The aim of the article is to apply semiotic analysis to Café Noir’s video commercial “The Mime’s Date”. The first part of the article reviews the commercial and the way it is realised. The following part of the article analyses the commercial video “The Mime’s Date” discussing the symbols and codes present in it and analysing their possible meanings. Advertising...
The article reconstructs the history of the formation of the moral values of the Russian medical community, there are four stages of formation of value priorities in medical ethics in Russia: 1) since the beginning of the XIX century to October 1917; 2) from October 1917 to the mid-1940s; 3) since mid- 1940s until the end of the 1980s; 4) since the early 1990s until the present day. The authors identify...
The present article concentrates on the advent of gender mainstreaming as a method of incorporating gender perspective into public policies. It analyses the historical as well as the epistemological foundations of gender mainstreaming laid down during the Beijing Platform for Action Conference of 1995. Furthermore, it analyses the factors that led to the adoption of gender mainstreaming by the European...
The paper discusses the origins and development of the holocaust tourism i.e. the tourism associated with visiting concentration camps that had emerged during the Second World War in Europe and more generally with visiting memorials and museums linked to the phenomenon of the legacy of the Holocaust. The text freely discusses motivational and ethical issues associated with this form of tourism (the...
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